Marketing Lead Algeria

A world leader in the field of in vitro diagnostics for 60 years, bioMérieux provides diagnostic solutions which determine the source of disease and contamination to improve patient health and ensure consumer safety.

Our teams working across our digital transformation and information technology areas are literally changing healthcare through technology. Their various expertises are serving innovations for patients and business. Development of new solutions (hardware and software) as well as building qualitative data and insights contribute to the constant improvement of public health.

Biomerieux Algeria is hiring Marketing lead for North Africa Area who will be responsible for designing and implementing local Marketing strategies and action plans aimed  to improve the sales on Instruments / Reagents for assigned product range.

The local Marketing lead scope of work will include achieving market share, sales, profit, and growth objectives for new products as well as strengthen ongoing ones.

What will be your responsibilities?

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• Develop local MAPs for relevant products.
• Ensure MAPs contain local market assessment, target segments, SWOT, value proposition, pricing strategy, promotion strategy, sales goals, etc.
• Pre-testing & refining selling tools and techniques
• Implement MAPs, working closely with local sales teams / Application Specialists.
• Execute product Launches and Lead generation activities. Includes internal sales training, customer events & interaction, continual review and improvement of selling tools and techniques.
• Be the local marketing contact for the area covered.
• Measure market shares, sales, & profitability
• Build network with key opinion leaders
• Set up communication program for the physicians and customers.
• Drive continuous improvement of products, processes, and resources.
• Solicit feedback from sales, customers on product acceptance, issues.
• Implement changes as needed to sales tools & techniques and marketing strategy.
• Accountable for the continuous improvement of our success rate in tenders
• Acquire a good knowledge and understanding of the needs of customers
• Actively participate in setting sales targets for the nominated product range(s), and update YE forecasts.
• Identify the need of internal product & sales training for the nominated product range(s)

WHO ARE YOU?

• Knowledgeable for application of all key marketing principles.
• Demonstrate high levels of rigor & accuracy in data analysis
• Use good oral and written communication & presentation skills.
• High influencing competency with sales staff, customers.
• understanding of financial metrics for product profitability analysis, pricing strategy analysis, etc.
• Demonstrate understanding of medical context, typical diagnostic practices and key clinician challenges.
• understanding of the sales process including qualifying leads, overcoming objections and presenting a compelling value proposition with meaning to the customer.
• Background experience in the designated product range of responsibility
• Be self-driven and self-directed; able to make appropriate decisions independently.
• Take ownership for resolving problems, finding solutions; personally see things through to completion.
• Make extra efforts to ensure top quality outcomes.
• Excellent spoken French and Englsih

Working at bioMérieux means being involved long term with a pioneering, visionary and constantly growing company that allows its employees to live a stimulating and inspiring experience in a fulfilling work environment

bioMérieux welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.