Product Manager Bacteriology
Athens, GR
A family-owned company, bioMérieux has grown to become a world leader in the field of in vitro diagnostics. For more than 60 years and across the world, we have imagined and developed innovative diagnostics solutions to improve public health. Today, our teams are spread across 46 countries and serve 160 countries with the support of a large distribution network.
Come and join a family-owned global company with a long-term vision, and a human-centered culture.
Reporting to the Marketing Manager Greece & Distribution Countries, the Product Manager Bacteriology is responsible for managing and promoting the bioMérieux bacteriology solution (products, software and services), contributing to the Marketing strategy by defining, implementing and following up with the Marketing Action Plans along with the successful launch of new products to boost the Bacteriology solution in the fields of sepsis and AMR/AMS, ensuring growth and profitability for bioMérieux market (Greece & Adriatic Distribution Zone).
MAIN ACCOUNTABILITIES
- Develop, implement and follow up the Marketing Action Plans to ensure a leading position in AMR/AMS of the full bacteriology solution in Greece and Adriatic distribution zone.
- Build the sales budget and ensure the right positioning of the products based on a strong knowledge of the competitors offer and the market dynamics.
- Support the strategy, define, implement and follow up the Marketing actions/events and the successful launch of new products in his/hers perimeter.
- Analyze and monitor sales evolution and top customers to guide sales to new opportunity and mitigate threats.
- Ensure a solid product/solution positioning and the market development according to the strategy collaborating with internal and external stakeholders.
- Study and analyze the existing and new competitors offers and market dynamics as well as identify new opportunities of growth of the bioMérieux bacteriology offer.
- Manage forecast and allocation activities and support Supply Chain in the management of critical products.
- Support and contribute to the regular update of the tender dossiers and Marketing tools.
- Be accountable for technical review of Product Labelling or/and customer communication translations requested for bacteriology lines.
- Be accountable for bacteriology products life cycle management Go to Market and Go Out of Market (including PPO, CSN, Variant configuration, customer communication, etc.).
- Lead the activities for local KOL management and collaborate with Medical, Sales and Customer Service for transversal projects.
- Plan and execute Field force and distributors product trainings and support salesforce on a daily basis needs.
EXPERIENCE & SKILLS
- A scientific degree is required for the role (Biology, Biotechnology, Microbiology as a plus)
- Strong business acumen
- Strong interpersonal & communication skills
- Previous experience in marketing and/or Sales in the IVD sector
- Ability to manage multiple projects simultaneously
- Be proficient with CRM and other company digital tools to analyze and design the best innovative digital and non digital strategies
Location: Athens
bioMérieux welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.