Brand Management

• Builds brand equity by improving awareness, interest and elevates to continued usage and consumption
• Anticipates problems and opportunities to ensure smooth implementation of life cycle management programs and the achievement of desired results
• Manages LCM to the maximum potential based on regional and global directions
• Creates a market potential analysis of a possible business opportunity with minimal supervision
• Consciously incorporates brand equity management as a key driver in strategy formulation

Customer Development

• Utilizes market research findings or results to enhance understanding of customer needs
• Identifies and manages emerging key influencers
• Tailor fits activities to specific key influencers that will create mileage for the brand and the Company
• Clearly communicates company’s expectations and limitations to the customers when needed
• Develops and influences Key Opinion Leaders to speak about value propositions of the brand
• Establish long-term business relationships with key influencers
• Create/customize CRM to increase brand loyalty
• Builds long term relationships with local Health Ministry to adopt to our solutions
• Initiates programs that will help build the business and expand the market of key influencers while improving our brand mileage

Market Planning and Development

• Anticipates market behaviors based on historical data over the medium-term (3-5 years)
• Uses established forecasting models
• Draws conclusions from market trends and uses this as basis for action plan
• Identifies strategic implications of market trends (price movement, new products launches, etc.)
• Integrates and correlates data from different sources  to produce a holistic picture
• Establishes strategic direction (3-5 year term) and corresponding plan of action
• Builds propositions to demonstrate the value (clinical, economic etc.) of our solutions

Teamwork and Collaboration

• Drives internal salesforce and distributor teams
• Works with regional and global teams to establish marketing campaigns, pricing structures, local clinical evidences
• Collaborates with different stakeholders to ensure business growth and sustainability (Regulatory, Supply Chain, Commercial Performance, etc.)

Requirements

• Bachelor or Master Degree in Pharmacy or Medical Technologist or other related field in science
• Product Management experience in IVD or Pharma is preferred
• Experience in dealing with Infectious clinicians is the plus