1       Primary Purpose and Overall Objective of the Job:

• The Regional Marketing Manager, Integrated Solutions – LATAM is a key regional marketing leadership role responsible for shaping and executing the LATAM marketing strategy across our Integrated Solutions strategic portfolio, managing by influence across the Region.
• This position provides a critical regional layer between Global Marketing Product & Market Management teams and cluster/Country-level Marketing teams. The role is designed to cascade Global Marketing strategy, regionalize it while defining priorities, consolidate market insights from the field to feedback the Global team, streamline operations, and ensure consistent yet locally relevant execution.
• The Regional Marketing Manager, Integrated Solutions – LATAM will play an active role in launch planning of Data & IT solutions and consultancy services, regional commercialization strategies, and cross-functional alignment—ensuring that both global strategic intent and local commercial realities are accounted for.
• This position is critical to deliver additional value to both global and local organizations, while managing the level of heterogeneity and complexity of the LATAM Region (a large variety of healthcare delivery systems across the Region)

2       Main Accountabilities:

Regional Strategy & Planning

• Align regional priorities with global objectives, ensuring both customer-centricity and commercial relevance.
• Consolidate and synthesize local market inputs to provide feedback to Global Marketing teams in order to inform product development/LCM strategy and to allow strategy adaptation.
• Serve as the connector across clusters/countries to ensure consistent franchise management in LATAM and sharing of best practices.

Launch Management

• Lead regional coordination for new product launches; ensure readiness across markets and functions.
• Deploy the new Launch Excellence process in the Region in partnership with Global Strategic Marketing teams.
• Drive alignment with global launch plans while enabling appropriate localization for market impact.
• Track launch performance and provide feedback for continuous improvement.

Global & Local Collaboration

• Act as the primary regional interface for Global Product & Market Management, ensuring bidirectional flow of insights and alignment on portfolio priorities.
• Partner closely with country Marketing teams to ensure effective execution and market activation.
• Facilitate internal communications across the marketing organization to maintain transparency, reduce duplication, and drive engagement.

Operational Effectiveness

• Identify opportunities to centralize or harmonize marketing activities across clusters/countries to drive scale and efficiency.
• Ensure consistent messaging, positioning, marketing methods and materials are used across markets, with flexibility for local adaptation.
• Promote cross-market best practice sharing and capability development.

Drive & Management by Influence

• Lead through influence by fostering strong, trust-based relationships across global, regional, and local marketing teams.
• Serve as a strategic connector and advisor, aligning diverse priorities and perspectives without direct authority.
• Proactively navigate a matrixed environment to drive alignment especially with the Microbiology and Molecular Franchises to ensure that MAESTRIA, REAL, CLARION, FIREWORKS and LUMED are fully leveraged by Franchises and local teams as competitive differentiation in the field. Lead the BLUE OCEAN STRATEGY in LATAM and drive collaboration in its design and execution across global, regional and local layers.
• Use exceptional communication and negotiation skills to gain buy-in, resolve conflicts, and enable cross-functional collaboration for consistent and effective market activation.

3       Typical Studies-Experience, Skills and Qualifications:

3.1  Studies-Experience:

• Bachelor’s degree in Life Sciences, Business, or a related field.
• Master’s degree in Marketing or business (optional)

3.2  Skills and Qualifications:

• 5–7 years of progressive experience in marketing within the IVD industry in Integrated Solutions related fields, like Microbiology, Molecular, Lab Optimization or Data & IT with a focus on the value of information.
• Experience in cross-country roles, with demonstrated ability to navigate a complex matrixed environment.
• Track record of successful product launches.
• Strong business acumen, analytical thinking, and communication skills.
• Spanish or Portuguese as first language. Fluent in English.
• Willingness to travel across the LATAM region (approx. 30%).