Business Analyst - Commercial Excellence

bioMérieux Benelux S.A./N.V.

Business Analyst - Commercial Excellence

A world leader in in vitro diagnostics for over 60 years, bioMérieux is driven by a long-standing commitment to improving public health worldwide. We develop diagnostic solutions that improve patient health and ensure consumer safety. As part of our continuous transformation, we are investing in Commercial Excellence to empower our sales, marketing, and customer service teams with stronger tools, data, and insights.

Mission

We are looking for a Business Analyst to join the Commercial Excellence team in the BENNOR cluster (Benelux & Nordics). The role will focus on supporting the Customer Management 360 (CRM360) program, a core pillar of Commercial Excellence, which aims to enhance the CRM experience and optimize customer-centric strategies across Sales, Marketing, and Customer Service, for both Clinical & Industry entities.

You will play a key role in designing, analyzing, and continuously improving our customer data strategies, sales performance programs, and commercial analytics.

Key Responsibilities

1. Customer Management 360 Program

• Support the design and evolution of the CRM360 user experience for the Sales, Marketing, and Customer Service teams.
• Ensure the alignment of CRM functionalities with business needs and user journeys.
• Collaborate with global and regional teams to implement CRM enhancements and training initiatives.

2.  Commercial Analytics & Insights

• Develop, maintain, and improve performance dashboards and KPIs used by commercial teams.
• Translate business questions into meaningful reports and insights to support decision-making (Sales, Supply, Finance).
• Identify opportunities for data-driven improvements in customer engagement, segmentation, and sales funnel management.

3. Customer Value Management & Incentive Plan

• Contribute to the development and monitoring of the Customer Value Management (CVM) program, helping commercial teams to prioritize and grow high-value accounts.
• Support the yearly design and deployment of the Sales Incentive Plan (SIP), ensuring alignment with business objectives and CRM data.

Profile We’re Looking For

• Background: Bachelor’s or Master’s degree in Business, Data Analytics, Engineering, or related field.
• Experience: 3+ years of experience in Business Analysis, Sales Operations, CRM, or Commercial Excellence roles, ideally within a healthcare or B2B environment.
• Skills:
• Strong analytical mindset with hands-on experience using data visualization tools (e.g., Power BI, Tableau).
• Proficiency in CRM platforms (Salesforce experience is a strong plus).
• Ability to translate complex data into actionable business insights.
• Excellent communication skills to work cross-functionally with Sales, Marketing, Service, and IT teams.
• Strong organization and project management capabilities.
• Fluent in English.

What We Offer

• A purpose-driven company with a strong societal mission in healthcare.
• A strategic role with visibility across Sales, Marketing, and Service teams.
• Opportunities for growth in a dynamic international environment.
• Hybrid work model and competitive compensation package.

Join us at bioMérieux and help shape the future of Commercial Excellence in the BENNOR region.

Working at bioMérieux means being involved long term with a pioneering, visionary and constantly growing company that allows its employees to live a stimulating and inspiring experience in a fulfilling work environment

Our internal mobility policy offers numerous opportunities for each of our 14 000 employees to blossom throughout their career, while respecting each employee’s individual talents as well as their personal and professional development.

At bioMérieux, over 200 professions - both scientific and non-scientific - offer our employees the opportunity to broaden their fields of expertise and develop cross-functional careers. We provide a rewarding experience in an international company that brings together talents from diverse backgrounds, thus fostering a daily aspiration to go beyond the limits.

Helping improve public health around in the world : our mission gives purpose to every profession practiced within the company.

bioMérieux is an Equal Opportunity, Affirmative Action Employer. M/F/Vet/Disability/Sexual Orientation/Gender Identity/GINA.