Strategic Marketing Manager

A family-owned company, bioMérieux has grown to become a world leader in the field of in vitro diagnostics. For more than 60 years and across the world, we have imagined and developed innovative diagnostics solutions to improve public health. Today, our teams are spread across 45 countries and serve 160 countries with the support of a large distribution network.
Come and join a family-owned global company with a long-term vision, and a human-centered culture.

The Strategic Marketing Lead is responsible for providing a strategic view of the evolutions in terms of markets and solutions needed for BioMérieux customers to internal stakeholders such as Marketing, Supply...

This role involves developing a deep understanding of the French market to provide strategic marketing insights, methodologies, and planning, ensuring alignment with regional and global strategies.

What will be your responsibilities?

1. Strategic Marketing Insights:

• Develop a comprehensive understanding of the French market through continuous strategic analysis to anticipate changes and guide the strategic vision of the French cluster ; Communicate key insights to Regional and Global teams to refine overall strategy.
• Establish and manage processes for collecting and analyzing data on competitors (including portfolios and business models), new entrants, and overall market and epidemiology trends.
• Lead market assessments by analyzing market, customers, and industry trend ; lead related consultations with third-party providers.
• Analyze data to provide digestible and actionable insights to the Marketing team.
• Lead the working group dedicated to strategic insights, identifying the right stakeholders for specific insights-sharing sessions.
• Share and cascade all collected insights internally, highlighting their impact on BioMérieux’s business.
• Pre-identify potential impacts of collected insights on BioMérieux’s business.

2. Strategic Methodologies

• Provide methodologies for segmentation, end-to-end customer experience, and strategic pricing (including processes, templates, and best practices) to the Marketing teams and beyond.
• Define an end-to-end customer experience framework for French cluster, including performance metrics.
• Contribute to the definition of local strategies to enhance the overall customer experience.
• Develop effective market segmentation strategies and criteria (including Voice of the Customer) to provide relevant inputs for refining product and market strategies.
• Build a pricing strategy based on insights analysis, in collaboration with EME and Global teams.

3. Strategic Marketing Planning and Brand Plan

• Define and align cluster teams on annual strategic objectives in line with sales forecasts and in collaboration with Finance and
• Own and drive the entire Brand Plan process at the French level, coordinating working groups to define Brand Plans per solution and providing relevant templates to the teams.
• Consolidate the French Brand Plan across Sales, Medical Affairs, Market Access, and Communications, ensuring consistency with strategic objectives.
• Ensure that the needs and specificities of the French cluster are understood and integrated into the Marketing action plans.

Who are you?

• Mini 10 years experience in healthcare marketing
• Strong communication and presentation skills – Ability to communicate effectively on “top 3” important insights for BioMérieux customer-facing teams
• Ability to influence and promote knowledge
• Ability to work effectively in a cross-functional team environment
• Able to adapt and learn quickly
• Team spirit and customer orientation
• Fluent in English

bioMérieux welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.