Iberia Lab Automation & Services Product Manager

Founded in 2014, Mérieux University is the Group's university.

A privileged space for innovation and collaboration, marked by the Institute's humanist and entrepreneurial culture, the University designs and conducts global training programs with high added value for all the Group's entities and customers. It also offers individual and group coaching.

As an educational reference, Mérieux University strives to understand the changes in the businesses and environment of the Group's companies, to anticipate the associated skills and to support the development of employees, both in terms of technical and behavioral aspects.

We are a team of 24 people based in France or in the United State (North Carolina), passionate and committed, with professional teaching skills and expertise in complementary areas of business.

We are committed to creating an optimal work environment that fosters teamwork, emphasizes training and offers international career development opportunities.

The headquarter of Mérieux University is located to the west of Lyon (France) in “le Domaine de Montcelard”, and 4 Regional Hubs are dedicated to our international sessions (China, USA, Shanghai, France).

As Iberia Lab Automation Market Manager you will be accountable for prociding strategical and operational Marketing support for Iberia Lab Automation range.

What will be your missions at BioMérieux?

• Collaborate with the Marketing director and the Iberia Clinical Marketing team to create, define and implement the Marketing Plan of the products/brands under his/her responsibility.
• Drive the generation of new opportunities and contribute to the achievement of the sales budget of the allocated Product/Brand range through strategic Marketing management (Marketing excellence process), as well as operational Product /Brand Marketing activities (Go to Market, forecast, back-order management, Go Out of Market))
• Adapt Corporate strategies to the local market, through impactful marketing activities: market research, market potential estimation (TAM, SAM, SOM), segmentation, positioning, targeting, business strategies, promotional activities.
• Interpret, perform, and analyze market studies for product knowledge, customers, and competition (Market structure, Potential for growth etc.)
• Define pricing policy and follow up profitability.
• Implement the launch of new products/instrument/services, following the launch process. Take ownership of the product launch and when ready transfer the knowledge to the sales force
• Be the voice of the local customer to global marketing.
• Develop promotional materials linked to product and channels to help the sales teams to meet the agreed sales targets and analyze sales result.
• Develop and maintain strong customer relationships with KOL’s, identifying and proposing new business opportunities.
• Regularly conduct joint visits with the local sales teams in the different countries to better know the market and customers unmet needs.
• Manage external communication and contacts with opinion leaders and scientific associations. Manage and monitor the follow up of survey, workshops, symposiums.

Who are you?

• Bachelor of health sciences or engineering. A Postgraduate in Marketing Management or in other business programs will be desirably.
• Knowledge of Spanish and Portuguese´s IVD market, desirably within Microbiology
• Previous experience in marketing in healthcare industry is desired.
• Sales, or Market access experience will be a plus.
• Able to discus with KOL as peers, able to organize local meetings, develop local study evaluation protocols with the Iberia Medical Department, able to work in an international environment.
• Strong business acumen, integrity, and ability to build interdisciplinary consensus. Enthusiast & highly committed to succeed, organization & planning skills.
• Confident, adaptable, self-motivated, analytical, and able to work on their own initiative and as part of a team, with excellent communication, software, and presentation skills.
• Good CRM command, and MS Office
• High level of English, fluent in Spanish, Portuguese will a plus.
• Around 50% travelling throughout Iberia, plus other destinations will be requested.