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EMEA Marketing Manager - Microbiology Regional Lead

Company:  bioMérieux
Location: 

Marcy l'Etoile, 69, FR Dubai, AE Warsaw, PL Paris, FR Geneve, CH Nurtingen, BW, DE Basingstoke, GB Brussels, BE Firenze, IT Madrid, ES Oslo, NO Copenhagen, DK

Job Function:  Marketing
Posting date:  May 28, 2025

bioMérieux S.A. 

EMEA Marketing Manager - Microbiology Regional Lead - REF 

 

 

 

 

We are seeking a dynamic Regional Microbiology Franchise Lead – EMEA to shape and execute our regional marketing strategy, ensuring seamless alignment between global initiatives and local market needs.

As the Regional Franchise Lead, you will serve as the critical link between Global Marketing Product & Market Management and cluster-level Marketing teams, translating global strategies into regionally relevant priorities. You’ll be at the forefront of market insights consolidation, strategic execution, and cross-functional alignment, ensuring consistent yet locally tailored success across the EMEA region.

 

What will be your responsibilities ? 

 

  • Strategy & Planning: Define and align regional priorities with global objectives, ensuring commercial relevance and customer-centric impact.

  • Market Intelligence: Gather, synthesize, and deliver actionable insights to inform product development, lifecycle management, and strategic adaptation.

  • Launch Excellence: Lead the regional commercialization strategy, ensuring preparedness, effective execution, and continuous performance tracking.

  • Cross-Market Collaboration: Partner with local marketing teams, facilitating best practice sharing and enhancing operational efficiency.

  • Brand Consistency: Drive uniform messaging, positioning, and marketing activities, with thoughtful localization for maximum effectiveness.

 

Who are you ? 

 

  • Education: Master’s degree in Marketing, Life Sciences, Business, or a related field.

  • Experience: 7–10 years in marketing leadership in In Vitro Diagnostics. 

  • Regional Expertise: Proven ability to lead across multiple markets in a matrixed environment.

  • Track Record: Successful product launches and microbiology solutions management experience.

  • Skills: Strong business acumen, analytical thinking, and communication abilities.

  • Language: Fluent English; additional European language(s) a plus.

  • Travel: Willingness to travel across EMEA (~30%).

Position based in any EMEA country. If France, preferrably based in our Headquarters near Lyon. 
Job ID:  53226

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