Global Marketing Senior Director - Point of Care F/M/D

A family-owned company, bioMérieux has grown to become a world leader in the field of in vitro diagnostics. For more than 60 years and across the world, we have imagined and developed innovative diagnostics solutions to improve public health. Today, our teams are spread across 46 countries and serve 160 countries with the support of a large distribution network.
Come and join a family-owned global company with a long-term vision, and a human-centered culture.

Our Global Marketing organization is seeking a Senior Director of Global Marketing, Molecular Point of Care (POC) to lead the global marketing strategy, on‑market performance, product launches and commercial execution for our molecular POC portfolio. This senior leader oversees a global team of Market Managers located in France and the United States and plays a pivotal role in shaping and driving the success of our POC business worldwide.

What will be your mission at bioMérieux ?

You will lead the global marketing strategy, on‑market performance, product launches and commercial execution for our molecular POC portfolio. You will oversee a global team of Market Managers located in France and the United States and play a pivotal role in shaping and driving the success of our POC business worldwide.

Strategic Planning & Market Leadership:

• Lead the development and execution of global on‑market strategy for the Molecular POC portfolio
• Analyze market trends, competitive landscape, and customer needs to guide strategic decisions and prioritize market opportunities
• Drive demand realization, lead global marketing planning, and align initiatives with franchise and corporate objectives

Leadership & People Management:

• Lead, coach, and develop a global team of Market Managers
• Set clear priorities, objectives, and performance expectations
• Foster a culture of accountability, collaboration, professional development, and high performance
• Ensure strong connection and alignment across team members despite geographical distribution

Product Lifecycle Management:

• Serve as the global marketing lead for all on‑market lifecycle activities from launch preparation to discontinuation
• Partner with Product Management to ensure alignment between technical priorities and market needs
• Provide leadership on packaging/manufacturing changes and drive optimization of on‑market performance

Voice of Customer & Market Insights:

• Oversee global VOC integration to monitor evolving customer needs and guide product and market strategies
• Synthesize global trends, competitive intelligence, and clinical insights to inform decision‑making
• Collaborate with Market Research and Medical Affairs to validate insights and improve commercial execution

Launch Planning & Go‑to‑Market Excellence:

• Oversee development of global launch strategies, value propositions, messaging, and toolkits
• Ensure global‑to‑regional alignment on positioning, pricing, segmentation, and promotional approaches
• Oversee execution of the global go‑to‑market process and ensure launch readiness across all regions

Cross‑Functional Collaboration:

• Lead alignment across Supply Chain, MarCom, GCOE, Market Access, Medical Affairs, Regulatory, Integrated Solutions, Microbiology, and GCS
• Drive coordinated global/regional execution of on‑market strategies

Performance Monitoring & Optimization:

• Oversee global business performance tracking including sales, adoption, market share, and KPIs
• Identify risks and opportunities, recommend corrective actions, and adapt strategies to maximize growth
• Guide the team in deep performance analysis and development of data‑driven recommendations

Who are you ?

• Master’s degree or higher in Marketing, Business, Molecular Biology, Biomedical Engineering, or a related field
• 8+ years of experience in diagnostics, medical devices, or life sciences, with at least 5+ years in local/global marketing roles
• Previous people‑leadership experience, including managing and developing international teams
• Demonstrated success in on‑market strategy, lifecycle management, and global product launches
• Strong expertise in point‑of‑care diagnostics and/or molecular technologies
• Proven ability to lead in a complex matrix environment and influence senior stakeholders
• Strong communication, strategic planning, and executive presentation skills
• Fluent in English

bioMérieux welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.