Market Manager - Laboratory Optimization
Marcy l'Etoile, 69, FR
A family-owned company, bioMérieux has grown to become a world leader in the field of in vitro diagnostics. For more than 60 years and across the world, we have imagined and developed innovative diagnostics solutions to improve public health. Today, our teams are spread across 46 countries and serve 160 countries with the support of a large distribution network.
Come and join a family-owned global company with a long-term vision, and a human-centered culture.
What will be your main accountabilities?
Reporting to Director Global Marketing Integrated Solutions, you will support the commercialization and delivery of integrated solutions that optimize laboratory operations across global markets. This role focuses on combining products, services, and software into cohesive solutions that improve laboratory efficiency, data quality, and workflow performance.
Key Responsibilities
Market Strategy & Execution:
- Develop and execute market-specific strategies for laboratory optimization solutions, and identify target segments, customer needs, and growth opportunities within assigned regions or industries
- Leverage segmentation and maturity models to prioritize customers with highest
transformation potential
Solution Messaging & Positioning:
- Craft and adapt compelling value propositions focused on lab efficiency, productivity, and quality outcomes
- Tailor messaging to key segments such as Hospitals, IDNS, Clinical Private laboratories
- Integrate workflow optimization, data-driven insights, and consultancy impact into a unified value proposition
Sales Enablement:
- Support regional and local sales teams with playbooks, case studies, and value-based selling tools, and drive usage of value demonstration tools (e.g., LabsAPP, Lab Design Tool)
- Participate in key customer engagements and help articulate integrated solution value in complex sales cycles
Market Insight:
- Gather and analyze feedback from customers, sales teams, and partners
- Capture workflow improvement data (TAT, productivity, automation impact) and provide input to refine solution offerings, pricing, and positioning
- Monitor trends in laboratory digitalization, automation, and compliance requirements
Campaign Support:
- Collaborate with marketing to support global and regional campaigns promoting lab optimization solutions, and contribute content, use cases, and success stories to enhance market visibility
Goals & Metrics :
- Increase adoption of laboratory optimization and increase usage of value demonstration tools in customer engagements
- Contribute to revenue growth and pipeline development, and improve customer outcomes related to lab efficiency, throughput, and data quality
What is your profile?
Bachelor’s degree required; advanced degree is a plus
Minimum 7 years of experience in solution management, product management, marketing, or commercial roles
Experience in laboratory environments (e.g., analytical labs, QA/QC, industrial or life sciences labs) is highly preferred
Familiarity with integrated solutions combining instruments, software, and services
Strong analytical, communication, and stakeholder management skills
Ability to work in a global, cross-functional environment
What we offer :
- Opportunity to shape and grow innovative laboratory optimization solutions
- Exposure to global markets and cross-functional collaboration
- A dynamic environment focused on customer impact and continuous improvement
- Competitive compensation and development opportunities.
bioMérieux welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.