Senior Market Research Manager

A family-owned company, bioMérieux has grown to become a world leader in the field of in vitro diagnostics. For more than 60 years and across the world, we have imagined and developed innovative diagnostics solutions to improve public health. Today, our teams are spread across 46 countries and serve 160 countries with the support of a large distribution network.
Come and join a family-owned global company with a long-term vision, and a human-centered culture.

What will be your main accountabilities?

As part of the Global Strategic Market Insights team (10 members), our mission is to support the definition and implementation of bioMérieux franchises’ strategies by providing market research, analyses, and insights on bioMérieux activity and its broader market.

This role will be dedicated to supporting strategic and business decisions for our Industrial Applications units (Food Safety & Quality and Pharma Quality Control). You will lead qualitative and quantitative market research, extract and leverage insights that will be translated into clear recommendations to drive strategic and business decisions, inform future portfolio, and guide commercial execution.

Primary duties:

• Contribute to marketing research planning and provide recommendations for appropriate research to meet Marketing Franchise objectives (M&A, new markets expansion, future product development, market sizing, competitive intelligence, etc)
• Positively challenge internal research demands to ensure alignment with company strategy
• Identify the most appropriate methodological approach and best-suited external partner to meet the objectives of the research
• Manage relationships with internal customers and external agencies, ensuring research objectives and timelines are met
• Proactively conduct secondary market research and leverage internal data sources to positively challenge or complement third party results
• When relevant (in very specific cases), design and run end‑to‑end research projects, leveraging secondary research, eventually completed with primary insights collected through fieldwork agencies
• Own research results and elevate them into actionable recommendations (eg. through activation workshops)
• Lead the dissemination of research results to key stakeholders involved in the decision‑making process (including senior management presentations)
• Support Marketing Franchises in integrating market research results into brand and product strategies and rolling out results to key countries to drive operational excellence.

What is your profile?

• Master degree or higher in business, a scientific background is a plus
• Minimum 10 years of experience in international market research, consulting, or strategic marketing (supplier or client side), with a strong quantitative experience
• Strategic thinker with experience providing recommendations to top management.

You also demonstrate :

• Self-starter mindset with intellectual curiosity, comfort with a certain level ambiguity, and a passion for leveraging insights to drive impactful decisions.
• Strong leadership skills to influence, convince, and obtain adhesion
• Analytical and synthetic mindset; ability to understand complex technical topics and generate clear and simplified analysis
• Good communication and presentation skills
• Business-oriented, with a delivery and service mindset
• Knowledge of research methodologies and analytical tools, linked to a true business-oriented mindset
• Fluent in English
• Experienced with principles of B2B marketing
• International experience and knowledge of the industrial applications market are a plus
• Occasional travels (France and abroad).

bioMérieux welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.