Regional Marketing Manager Inmunoassay Latam

Regional Marketing Manager, Immunoassay LATAM

📍LATAM-based role
🌐Advanced English & Spanish required

Primary Purpose and Overall Objective of the Job

The Regional Marketing Manager, Immunoassay LATAM, is responsible for defining and driving the regional marketing strategy for the Immunoassay portfolio across Latin America, ensuring alignment between global priorities, regional growth objectives, and local market needs. The role partners closely with commercial, medical, and cross-functional teams to accelerate business growth, optimize portfolio performance, strengthen customer engagement, and deliver successful go-to-market execution.

Key Responsibilities

• Develop and drive the execution of the regional marketing strategy, annual operating plan, and growth initiatives for the Immunoassay portfolio.

• Act as the primary liaison between Global Marketing, regional leadership, local affiliates, and distributor markets.

• Identify and quantify market potential, build regional marketing plans, and support countries in execution through regular touchpoints, progress reviews, troubleshooting, and strategic adjustments.

• Lead product lifecycle management, including product launches, portfolio optimization, and market development initiatives.

• Drive customer engagement, scientific promotion, congress activities, educational programs, and value-based communication.

• Partner with Sales, Medical Affairs, and local marketing teams to ensure effective execution, sales enablement, and achievement of revenue and profitability targets.

• Facilitate collaboration and sharing of best practices across countries, fostering alignment and continuous improvement.
  
• Lead competitive and market intelligence initiatives by systematically tracking market dynamics and competitor activities across LATAM, generating insights to support business decisions.

• Promote and lead by example the active use of Salesforce CRM as a communication and collaboration tool between Marketing and Sales teams, both regional and local.
  
  
• Drive business planning and pricing strategies by leading forecasting, budgeting, demand planning, margin management, business case development, and ROI assessments for product launches and strategic initiatives.

• Support forecasting, budgeting, pricing, positioning, and demand planning processes.

• Monitor business performance, marketing effectiveness, market share, and key performance indicators, recommending corrective actions as needed.

• Demonstrate leadership by influence, motivating, guiding, and enabling local teams (including ABMs in DIVIL) to execute strategies effectively.
• Champion change management initiatives by aligning stakeholders, constructively challenging existing approaches, managing resistance, and removing barriers to accelerate execution and business impact.

Qualifications

• Bachelor’s degree in Life Sciences, Healthcare, Business, or Marketing.
• MBA or postgraduate degree preferred.
• 5+ years of experience in Marketing, Product Management, or Commercial roles within Diagnostics, Medical Devices, Healthcare, or Pharmaceuticals.
• Experience in Immunoassay, Molecular Diagnostics, or laboratory environments preferred.
• Strong strategic thinking, business acumen, analytical capability, and project management skills.
• Proven ability to influence, motivate, and collaborate across matrix and multicultural organizations.
• Learning Agility
• Fluent English and Spanish required; Portuguese preferred.