About Us
We help make the world a healthier place, for more than 60 years and across the world, we have imagined and developed innovative diagnostics solutions to improve patients' and consumers' health.
A family-owned company, bioMérieux has grown to become a world leader in the field of in vitro diagnostics. The entrepreneurial adventure, which began over a century ago, is driven by an unrelenting commitment to improve public health worldwide and making the world a healthier place.
bioMérieux India
We are a 100% subsidiary of bioMérieux SA, Marcy L’Etoile, France and have been in the Indian market for more than 25 years. We serve close to 5000+ customers with our diagnostic solutions in clinical microbiology, immunology, molecular biology and industrial microbiology; providing our healthcare professionals and our industry players crucial information in antimicrobial resistance, sepsis, acute care syndromic approach and food safety to protect patient and consumer health.
Joining bioMérieux, is choosing to join an innovative company with a long-term vision, committed to the service of public health and carried out with a humanistic corporate culture.
We look for candidates whose motivation is to invest in themselves, in the projects of the future, and to participate in a collective adventure led by a pioneering spirit.
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Position: Head, Marketing
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Education: MBA preferred
Experience: 15+ years of Marketing experience
Location: New Delhi
Reporting to: VP & GM, India & Neighbouring Markets
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Primary Purpose and Overall Objective of the Job:
Within the framework of bioMérieux guidelines & strategy, the position will be responsible for implementing the marketing strategy for the BioMérieux products to maximize India & NM business and managing the marketing team by translating the global message into an appropriate action plan for the India subsidiary. This is a combination of product and strategic marketing management.
Job Description
- Design, build and implement the Marketing Strategy for the Cluster based on the overall Global Marketing Strategy while leveraging specific country knowledge and adapting to local needs and opportunities.
- Actively acquire customer insight & market data and identifies the position of bioMérieux in the competitive market for exploring the potential growth on the market.
- Work closely with regional sales teams, product managers, and other internal stakeholders to ensure marketing efforts are aligned with business goals.
- Provide concrete data on the market trend for the reference markets. Reports regularly on the new events in the market such as new government policies, markets need and competitors’ activities.
- Effectively promote meetings and opportunities with Key Opinion Leaders, organize and manage Scientific Events to market bioMérieux all the portfolios.
- Co-ordinate training effort with sales management team to strengthen our strategy and solutions selling across the clinical portfolio.
- Actively participate in global and regional headquarter initiatives or cross-functional projects that require commercial input
Brand Management and Positioning:
- Oversee brand positioning efforts, ensuring consistent messaging and branding across all channels.
- Lead the development of marketing materials and campaigns that resonate with regional audiences while maintaining brand integrity.
- Collaborate with the global marketing team to ensure regional marketing aligns with the overall brand strategy.
Campaign Planning and Execution:
- Plan and execute integrated marketing campaigns, including digital marketing, events, PR, and other channels to generate leads and drive product adoption.
- Track and analyze the effectiveness of campaigns, adjusting strategies based on performance data to optimize results.
- Coordinate with the sales team to ensure marketing efforts align with regional sales goals and provide adequate support for lead generation and customer engagement.
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Skills and Qualifications:
- Degree in Biological or Life Sciences, with a preferred Master’s in Marketing, Communication, or an MBA
- Over 15 years of marketing experience, including 5+ years in a leadership role at a country level
- Demonstrated success in leading marketing strategies that drive business growth and increase market share.
- Experience in driving commercial excellence and leading a team of highly skilled individuals
- Exceptional customer orientation
- Excellent communication and interpersonal skills
- Ability to travel minimum of 40% of the time depending on business needs
- Strong analytical and problem-solving skills
- Self-driven and agile
- Ability to work effectively with stakeholders in a matrix organization
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Scope and Resources Accountability, typical Performance Indicators:
- Scope and Resources Accountability: Revenue and CPM responsibility, marketing OPEX responsibility and management of India & NM Clinops Marketing Teams
- Key Performance Indicators (KPIs): Sales growth %, sales achievements and marketing team engagement and retention.
- Key Contacts (internal/external) and interfaces:
- Internal: Global marketing, Regional marketing, Cluster GM, HR, Finance, Supply Chain, Sales and Marketing teams,
- External: Key accounts and KOL etc.
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