ASEAN Marketing Manager, Microbiology

Position Summary

The ASEAN Marketing Manager for Microbiology will lead the development and execution of marketing strategies to drive growth, market penetration, and brand leadership across the ASEAN region. This role will collaborate closely with sales, medical affairs, and corporate teams to align on strategic priorities and achieve the cluster's business objectives. The role requires a deep understanding of the microbiology market, customer insights, and the ability to influence stakeholders at all levels.

Key Responsibilities:

Strategic Marketing and Execution

• Develop and implement regional marketing strategies (brand plan) for microbiology solutions, aligning with the company’s GO28 growth ambitions.
• Drive the development and consolidation of market data, including customer insights, competitive dynamics, and regulatory trends, to inform marketing strategy.
• Contribute regional and local insights to global marketing strategies and transversal initiatives.
• Develop and implement marketing plans aligned with global strategies to support product launches and business growth.
• Lead the development of Micro marketing materials and campaigns that resonate with regional audiences while maintaining brand integrity.
• Lead the preparation of regional input for budgets, strategic plans, and commercial kick-off meetings.

Commercial Support and Team Development

• Ensure sales teams are equipped with the tools and resources to effectively promote the value proposition of bioMérieux’s microbiology solutions and to counter competitors.
• Collaborate with sales management to provide relevant support, training, and messaging to improve market penetration.
• Develop and mentor local country marketing teams to ensure alignment with strategic priorities and commercial goals.

Product Management and Communication

• Ensure successful product and service launches in the ASEAN region by coordinating closely with cross-functional teams.  Similarly, to develop go-out-of-market strategies and to ensure successful transition to newer products, when applicable.
• Align and maintain communication with global, regional, and local marketing teams to ensure cohesive execution.
• Develop and expand networks of Key Opinion Leaders (KOLs) to support product positioning and value communication.

Performance Metrics and Accountability

• Track, analyze, and report performance against KPIs, including commercial budget, customer satisfaction, and CRM adoption.
• Track and analyze the effectiveness of campaigns, adjusting strategies based on performance data to optimize results. Act as a liaison between clusters, global marketing, and local sales teams to bridge strategic and operational efforts.

Qualifications:

Education and Experience

• Bachelor's degree in Life Sciences or Marketing
• At least 6 years of marketing experience, including team leadership, preferably in the healthcare or life sciences sector.

Skills and Competencies

• Proven ability to lead and influence cross-functional teams in a multicultural environment.
• Strong analytical skills to turn complexity into actionable strategies.
• Excellent communication, presentation, and motivational skills.
• Demonstrated ability to prioritize, decide, and execute in a fast-paced, dynamic environment.
• Strong business acumen, professional integrity, and adherence to ethical standards.

Personal Attributes

• Results-driven, with a strong focus on achieving business goals.
• Innovative and proactive, with a passion for staying ahead of industry trends.
• Adaptable, resilient, and culturally sensitive in a diverse mini-region.

Languages

• Fluent in English; proficiency in local ASEAN languages is an advantage.