Director of Marketing - Canada

Position Summary:

As a core member of the bioMérieux Canada leadership team, you will serve as the Director of Marketing for clinical operations. This person will be responsible for setting the strategic direction and leading all aspects of the clinical operations marketing organization for the $75millions dollars Canadian business (projected to grow 7% CAGR by 2028. The Marketing Director will lead a team of 3 Marketing Managers (Microbiology, Molecular, Integrated/IT and Data).

The Marketing Director will work in close partnership with all local, Regional and Global commercial functions and other functional leaders to develop a comprehensive all franchise marketing strategy that builds brand awareness, improves brand reputation, fosters innovation, and leverages partnerships while increasing market share, customer satisfaction and retention. This person is responsible for all aspects of portfolio strategy, product positioning lifecycle management, new product introductions and oversees all marketing plans, initiatives, objectives, and activities, including alignment with global bioMerieux strategy. This individual should have a passion for high performance team development and the ability to develop, implement and govern clear processes for marketing within the bioMerieux Clinical division.

Primary Responsibilities:

1. Marketing Strategy & Execution - Oversee the strategy, development and execution of marketing, elevating the bioMerieux  Canadian portfolio brand, reputation, and market position. Drive the effective translation of business strategy into supporting marketing strategies. Partner with key stakeholders to identify and execute growth strategies.
2. Develop plans and strategies to achieve the Clinical Operations strategic vision set by the GM and VP of Canada based on new opportunities and customer needs – liaising closely with global marketing and US Marketing team.
3. Accountable for achieving annual revenue and profit targets through the implementation of the company Clinical Operations strategy.
4. Owns the develop and implementation of all elements of a customer engagement strategy. This includes developing an appropriate targeting strategy across a health system’s touch points and holistic communication plans to differentiate bioMerieux.
5. Owns annualized marketing plans and associated budgets for assigned franchise that align with business objectives.
6. Develop customer case studies, clinical/economic proof-points, customer reference sites, sales materials, competitive selling training, etc. to improve salesforce effectiveness and customer win rates. Collaborate across all functions to improve customer experience and create additional value.
7. Marketing Talent and Processes: Lead the development of a world-class marketing organization – inclusive of building a high-performance team, marketing processes, and marketing outcomes. Drive alignment across all functions and initiatives to the new processes and ways of working. Effectively recruit, select, and train personnel and assign work in an agile, resource efficient and prioritized manner. Build marketing planning, execution and governance processes.
8. Outcomes/Measurement: Tie together all consumer/patient touch points across the system to deliver a fundamentally better experience that differentiates bioMerieux in the Diagnostics market. Define metrics and appropriate processes to track ROI for marketing initiatives. Monitor results closely, with a constant emphasis on continuous and transformative improvement. Achieve high team engagement and collaboration with the Leadership team members.

Typical Studies-Experience, Skills and Qualifications:

• BS/BA degree in Science / Business related field. Biology, Bacteriology, premedical or medical degree. Preferred
• Experience working in laboratory environment or previous life sciences sales experience. 
• 3+ years to 6 years of sales experience, capital equipment sales preferred or experience working in laboratory environment, and/or previous life science sales experience.
• Strong knowledge of  diagnostics product ranges/services/solutions an asset, and Sales strategy, IVD market and competition understanding. Sales results orientation and integration of the selling process and sales tools. Very good organization, interpersonal, communication and presentation skills. Team spirit. Good computer literacy.
• Excellent spoken and written communication in both French and English.