National Sales Director

bioMérieux Canada Inc.

National Sales Director

Position Summary

Leads national sales strategy and execution in Canada, driving growth, performance and market share cross a complex provincial healthcare landscape. Oversees sales teams, key accounts, and tender processes, while developping a high-performing, customer-focused sales organization. Builds strong relationships with healthcare stakeholders . Translates global priorities into local action and partners cross-functionally to deliver customer value and ensure compliance.

Primary Duties

• Develop and execute sales strategies to achieve company goals, including setting sales targets and objectives within the assigned area or territory.
• Recruit, train, coach and motivate sales representatives, ensuring they have the necessary skills and knowledge to succeed.
• Build and maintain relationships with key customers, understanding their needs and providing exceptional customer experience. .
• Monitor and analyze sales data to identify areas for improvement and make informed decisions.
• Collaborate with cross-functional teams, such as marketing and product development, to drive sales initiatives and meet customer demands
• Ensure CRM is utilised and updated to monitor and predict business
• Perform all work in compliance with company quality procedures and standards.
• Perform other duties as assigned.

Qualifications

Required Education, Training and Experience

• Bachelor's degree or equivalent in Business, Life Sciences or Healthcare Administration

• Minimum of 8 years of related experience, which can include a combination of commercial functions: sales/business development, or marketing experience.

• Minimum of 3 years of people leadership experience managing large, geographically dispersed, or cross-functional teams.

• Demonstrated experience working within one or more of the following industries:

  • In Vitro Diagnostics (IVD)

  • Clinical Microbiology

  • Infectious Disease

  • Medical Device

  • Pharmaceutical

  • Healthcare or Laboratory Services

     

• Experience managing B2B customer relationships, distribution partners, strategic accounts, or indirect sales channels.
• Experience selling to or managing relationships with government healthcare organizations, public sector agencies, or procurement bodies, including federal, provincial, state, regional, or local government entities.

Preferred Education, Training and Experience

• Knowledge of French language
• Situational Leadership or other silimar coaching training
• Familiar with use of CRM Sales Force
• Familiar with Strategic Selling with prosepctive methodology
• Mangement of local distributors

Knowledge, Skills, and Abilities (KSAs)

• Consistently upholds and reflects the core ethical principles and values that bioMérieux promotes.
• Effective verbal communication skills
• Effectively deal with ambiguity requiring adaptability, critical thinking, and proactive communication to navigate situations with limited details
• Ability to work cross-functionally allowing for better collaboration and communication when working across teams to achieve shared objectives
• Communicates instructions clearly and effectively
• Priority setting that align with business objectives
• Skilled in MS Office tools to include but not limited to Outlook, Teams, Word, and Excel
• Advanced: demonstrates deep knowledge; manages complex tasks and integrates multiple tools independently

Supervisory Responsibilities

Direct supervision of 6–12 employees with operational or tactical choices affecting immediate outcomes and daily team performance made with little-to-no supervisory review, and strategic choices influencing future direction requiring supervisory review/approval.

Travel Requirements

• Domestic travel required: 40% of time
• International travel required: 5% of time
• Total travel: 45% of time

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